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Natural + Sustainable Oral Care
We’re refreshing, but not just because we’re toothpaste.
Product one
River Mint + Green Tea Toothpaste — $ 10.00
Product two
Vitamin B12 Mint + Coconut Oil Toothpaste
Product three
Starter Kit — $ 22.00
Product four
Biodegradable Toothbrush — $ 6.00
Biodegradable Tubes. Vitamins. Vegan. Cruelty Free.
Made with biodegradable tubes.

We think about our footprint, almost as much as our teeth. Every year 1,500,000,000 toothpaste tubes enter landfill. And live there for 500+ years.

We found a better way – a biodegradable toothpaste tube. The first of its kind in Australia. Our game-changing tube breaks down in landfill in just 6-10 years.

Make a difference, every time you brush. (That’s twice a day if you’re playing along at home.)

Made with vitamins + earth minerals.

Our toothpaste is packed with minerals and vitamins, designed for whole mouth health.

Take our B12 Mint & Coconut toothpaste, for example. It contains the most natural, high quality B12 Methylcobalamin, plus coconut oil to prevent bad breath and tooth decay.

Isn’t that a breath of fresh air?

Made for healthy mouths.

We prefer superfoods like Mint. Coconut. Green tea. We think your mouth does, too.

Our toothpaste is made from real, delicious ingredients. No nasty chemicals, no extreme flavours, and definitely no Arctic Blast.

It’s a holiday for your teeth. And a sweet post-dinner treat.

What we stand for
Item 1
Vegan Friendly
Item 2
Gluten Free
Item 3
Naturally Derived Ingredients
Item 4
Naturally Whiter Teeth
Item 5
Sustainable
Item 6
Cruelty Free
Item 7
Bio Degradable Tube
Get it in your mouth.
  • Star Star Star Star Star
    Gracie — May 10, 2021
    This toothpaste is super cute in my bathroom - no more ugly toothpaste tubes. And it's biodegradable, win-win!
  • Star Star Star Star Star
    Tawni — May 5, 2021
    We love these products!! And we can’t say enough great things about the natural ingredients either! 3 benefits in 1!! :)
  • Star Star Star Star Star
    David — April 8, 2021
    B12 in a toothpaste?! As a long-term vegan this is so exciting! Love the super minty taste too.
  • Star Star Star Star Star
    Muskaan — April 18, 2023
    This is the only toothpaste brand I have ever used that has a neutral taste, has the texture of a naturally bubbly paste, while also keeping ingredients to a minimum.
  • Star Star Star Star Star
    Emma — March 18, 2024
    Couldn’t be happier with this purchase! I’m all for supporting products that are friendly and conscious to our world. I have chalky, sensitive teeth and since using the pair of these over the last couple of weeks, I’ve noticed a positive difference with my pearly whites. I’ll be sticking with ROCC from now
  • Star Star Star Star Star
    Jane — June 8, 2024
    I truly did not think I would love this toothpaste, but it is actually truly love. It’s fresh, it’s minty, it’s cruelty free, it’s vegan, it’s good for me and my family…I could go on. Thank you for my minty fresh smile and for being ethical, transparent and awesome as a company!